OUR FOUNDER
A Simple habit, a lasting vision
It all began with a simple habit and a vision. Guided by her own experience and passion, Nataliana H. dreamt of creating clothing that was not only comfortable but stylish.
That vision became NATAHABITS. Founded in 2022 by a solo Indonesian founder, its first collection sold out in the debut season. Today, it continues to grow as the #1 premium sleepwear brand, loved for its elegance, comfort, and care for the skin.
OUR JOURNEY
Caring for the skin you live in
“Why do we care so much about our face, yet so little about the rest of our body?”
What started as a struggle with back acne turned into years of research, new habits, and a discovery that fabrics matter just as much as skincare. We realized that what touches your skin every day should be as gentle as the products you apply.
That vision led us to premium fibre, such as TENCEL™, BAMBOO™, CELLULOSE, ORGANIC COTTON, and more. The feel that gives soft, breathable, and kind to sensitive skin.
"Only Wear The Best For Your Skin“
A habit of care, comfort, and confidence, not just for the skin we show, but for the body we live in. A habit to choose quality over quantity.
OUR PRODUCTS
Quality meets sustainability
NATAHABITS believe true comfort should never come at the cost of the planet. We thoughtfully source premium fabrics that are as gentle on sensitive skin as they are kind to the earth.
Each piece is designed to be timeless, demonstrating that style can be both elegant and responsible. By embracing quality over quantity, we cultivate habits that care for your skin, your well being, and the world around us.